Give the kids in your life the gift of choice with a Kids’ Choice gift card!



There are few retail institutions as defiantly British as WHSmith. The newsagent that’s so much more than just a newsagent has been delighting British customers for well over 200 years now and whilst the brand has evolved in that time, the ideals upon which it was founded have not. The first WHSmith was opened as a small newsstand in the late 18th century by Henry Walton Smith, but it wasn’t until his son, William Henry, took the reins of the company that it really started to grow into the “Smiths” we know and love today.

Monopolising on the booming British railway industry of the 19th century, Smith opened newsstands at every railway station in the country and soon enough, the name WHSmith had become synonymous with British newsstands and newsagents. Throughout the 20th century the fortunes of WHSmith continued to grow and flourish and today, the brand dominates the sector in the UK with a grand total of over 600 high street stores and over 700 newsstands currently bearing the name.

Whilst it began life as a newsagent and still stocks a wide variety of papers, magazines and snacks, WHSmith has become more widely known in the last 50 years as something of a one-stop destination when it comes to the written word in the UK. So, whether you’re looking for a new book to take on holiday, require stationary and textbooks for school, or are in the market for something a little craftier and more unique, ‘Smiths is where you really want to be.

Kids' Choice is excited to be working with WHSmith due to not only the nostalgia and goodwill attached to the brand, but the sheer quality and variety of the products and services the company continues to offer. With so much to choose from, it’s truly a company that resonates with the Kids' Choice philosophy.  

Why Choose Kids’ Choice?

Choosing the perfect gift for the children in your life can be tricky. Their likes and dislikes can change just as fast as the tide. There’s no need to worry, though. Give the perfect gift every time with the Kids’ Choice gift card. With a Kids’ Choice gift card, the recipient can spend their balance at any of our participating retailers. From the latest clothes from GAP  and adventures at Go Ape; they’ll be spoiled for choice!

A Kids’ Choice gift card is easy to give. Buy online and pre-load the card with an amount of your choosing. The card can then either be delivered to you, or directly to the recipient with a message; it’s your choice! The card is then ready to be spent at any one of our seven participating retailers, including WHSmith. To find your nearest WHSmith, or see where the Kids’ Choice gift card is accepted near you, simply use our handy store finder. Search by postcode, city, or store style, and avoid any tears or tantrums.


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